Here are the top 5 things every website for coaches needs
In this article, I will share with you what a coaching website needs.
It’s time to take a look at your website.
Whether you’ve had your site for aeons or you are just starting out, your site must have certain key elements.
It can be quite daunting for a potential client to take the first step and reach out to you. Therefore, instil confidence in you by coming across as professional, trustworthy and credible.
My Website Clarity Guide is a workbook for coaches that helps coaches plan a professional website that speaks to their ideal client.
Here are my top five elements that a website for coaches must have:
1. A key message that clearly says what you do and for whom
The first thing that visitors to your site will see is your tagline or strapline. This is your opportunity to make a great first impression and tell visitors who you are and what you do.
People have little patience online. You only have a couple of seconds to make a good first impression. Your website visitors need to know immediately whether they are in the right place.
Create a simple and clear key message that speaks to your ideal clients. State who you serve and what outcome you help them achieve.
Keep your message clear and concise, and make sure it accurately reflects the services you offer.
2. Professional-looking photos of you
As a coach or therapist, you need to show your face. People want to see you. They want to know who they are working with and that they can trust you.
It’s an absolute must to have professionally taken photos. Selfies taken on your mobile just won’t do it.
It is important to have high-quality, professional photos that show you in your best light. These photos can be used on your website, in marketing materials, and even on social media. Having professional photos taken is an investment in your business and can help you attract more clients.
When looking for a coach, potential clients will often seek out testimonials from past and current clients. This helps them get a feel for what it would be like to work with you and also provides social proof that you are good at what you do.
So every coaching website needs testimonials. They add social proof. Testimonials reassure potential clients that you are a professional and capable coach. They let your readers know that your coaching works.
4. Clearly state your offerings and the problems you help solve
What problems do you help your clients solve?
State those clearly and do not offer a shopping list of concerns that you deal with. People prefer specialists to generalists. So keep it simple and focused on the main problems that you work with – your area of expertise.
5. An easy way to get in touch with you
I know I’m stating the obvious. Without a way to get in touch with you, prospective clients won’t be able to make this first crucial connection.
Make it easy for them. Don’t hide your contact details somewhere deep on the website. Have a clear button on the menu that leads to your contact details.
If you use an enquiry form, make sure it works and that the enquiries reach you. Don’t offer too many boxes to fill out in this first connection. Keep it simple.
If you’re looking to create a successful coaching website, be sure to include these five essential elements.
A coaching website needs to be clear, concise, and have a focus on the main problems that you work with—your area of expertise. It’s also important to have professional photos, testimonials, and an easy way for potential clients to get in touch with you.
By including these five elements on your coaching website, you’ll be well on your way to attracting clients to your coaching practice.
And if you need help with your site, I design websites for coaches.
I’d love to help you create a site that attracts your ideal clients and supports your coaching business. Find out more about my website design services here.
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