Website Clarity Guide

Website Clarity Guide Workbook for Coaches test

Effective websites are planned and then built.

In order to attract your ideal clients to your coaching business, you need to have clarity on your target audience, your Business North Star and your offerings.

When people come to your website, you don’t have a long time to capture their attention.

 Readers need to understand right away who you are, who you help and what you help them with. They need to get a feel for you, to see whether you could be the right coach for them.

The Website Clarity Guide will help you plan a professional website that speaks to your ideal client.


What’s in the workbook:


Website Clarity Guide - business north star
Discover Your Business North Star

The first step is to define your Business North Star.

Your Business North Star is the guiding star for your business. It’s the compass for your business, informed by your personal purpose. In a sense, your Business North Star is your Who, What, How and Why. 


Website Clarity Guide - ideal client avatar
Clearly Define Who Your Ideal Client Is

Next, you create your ideal client avatar. 

You want to imagine your ideal client whenever you are writing copy for your website or any other marketing material. When you know their urgent needs and compelling desires, then you can communicate in their language how you can help solve their problems.


Website Clarity Guide - offerings
Outline Your Offerings

In the third step, you will outline your offerings.

When starting out, it’s a good idea to have three different pricing tiers for your coaching services.

This way, you can cater to different budgets and meet the needs of a variety of clients.


Website Clarity Guide - website structure
Plan Your Website Structure

The next step is to map out your website structure.

First, you will list which pages you have on your website. Then, you will create a sitemap. Creating a sitemap is an important part of the web design process. It helps you determine the overall structure of your website and how all of the pages fit together.


Website Clarity Guide - brand style guide
Create Your Brand Style Guide

Finally, you’ll bring all the information together to create your brand style guide.

Your brand style guide will help you create a cohesive and consistent brand identity and should be used as a reference when designing any marketing materials, from your website to your business card.


How much does it cost?

The Website Clarity Guide is £47.

How many pages does it have?

64 pages

Is this a physical product?

No, this is a digital product.

When will I receive the Website Clarity Guide?

Once you’ve made the payment, you will be directed to a download page where you can download the workbook instantly.

Do you offer refunds?

No, I don’t offer any refunds on digital downloads. Due to the non-returnable nature of digital products, they are non-refundable. 

If you would like to know more about the Website Clarity Guide before making a purchase decision, then please contact me.

Can I resell the Website Clarity Guide?

No. You cannot distribute or resell the Website Clarity Guide. This workbook is intended to be used internally in your business only.