How to nurture your newsletter audience in 7 steps

how to nurture your audience in seven steps

In this post, I will share with you how to nurture your newsletter audience.

Let’s say you’ve got your website up and running and people are finding your site. You’ve created a lead magnet and people are signing up to your mailing list.

So what happens next?

If you’ve invested time, energy and money into building an audience, you must have strategies in place to nurture them.

If you don’t show up to your newsletter audience, with time they will lose interest and ‘go cold’. And all your efforts will have been for nothing.

So don’t waste your valuable resources. Put in place a strategy to nurture your audience.

Now I’d like to show you how you can nurture your newsletter audience in seven steps:

1. Create a welcome sequence

When someone signs up to your mailing list, they are usually most interested in what you are offering. Don’t wait for a week or more to send them the next email. By then they might have already forgotten who you are and why they are receiving an email from you! Instead, create a welcome series of 5 – 10 emails.

You’ll send these emails to your newsletter audience with only one or two days delay between each email.

The purpose of this welcome sequence is for the readers to get to know you and your services. And it invites those who are ready to pick up the phone for an initial call with you to make this crucial first step.

Once they have gone through the welcome sequence, you can move them over to the next step.

2. Create an ongoing automation

When you are busy, you probably find it difficult to find the time to craft emails. Set up an automated email sequence that people join after the initial welcome sequence.

In that way, you’ll continue to email them regularly even when you have no time to write an email.

Here, you send out a weekly email to your list so that you stay on top of the mind of your prospective clients.

You can also always send out extra emails that inform them about any upcoming events, offers or workshops.

3. Offer regular free events

I’m sure you’ve heard it before. People need to know, like and trust you before they will choose you as their therapist or coach.

The best way for people to get to know you is by having an experience of you.

Host a regular event where prospective clients have the opportunity to meet you. These events can either be free or paid.

4. Send out individual emails to potential clients

Stay in touch with prospective clients. If you have already made a connection with them, but the time was not right for them, keep in touch. Touch base occasionally and send out a personal email.

5. Stay in touch with past clients

Past clients will likely need your coaching or therapy at some point again. Or they might know someone who does.

Once you’ve completed your work with them, ask permission to stay in touch. Then you can contact them occasionally without being too pushy. You can send them personal invitations to webinars or events that you offer. If you have written a good-quality article that you think would be of interest to them, you could send them the link.

6. Social media marketing

And then, of course, there is social media.

Find out where your target audience is hanging out. Is it Facebook, LinkedIn, Twitter or Instagram?

Don’t rush into setting up accounts for all of them. Just focus on one or two at most.

Social media can be a great way to get more clients, but it can also be a drain on time without having much to show for. Therefore, it’s better to only focus on one or two channels and forget about the rest.

7. Host a Facebook /LinkedIn group

Groups offer an effective way to build engagement and connect with your prospective clients.

You can create and nurture your community through this group. Apart from sharing exclusive content, it provides space for conversation.

And further, it’ll give you insights into the questions, challenges and wants that are present in your group. And that will further help you refine your offerings so that you can serve your people best.

Would you like some help with your website?

I design websites for coaches and therapists.

Find out more about my website design services here.

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