Want to get more clients? Then you need to start improving your relationship with marketing
In today’s post, I’m going to share with you why improving your relationship with marketing will help you get more clients.
As a business owner, it’s essential that you have a good relationship with marketing. Why? Because marketing is what will help you get more clients.
If you’re not happy with the number of clients you’re currently getting, then it’s time to start improving your relationship with marketing.
What comes to mind when you think of marketing?
If you’re like most people, you probably think of marketing as something unpleasant. You might think that marketing is all about selling and pushing products and services.
Many coaches and therapists hate the idea of marketing. They see marketing as manipulative, pushy, sleazy, unauthentic or hyped. Marketing doesn’t have a good rep.
Since marketing has so many negative connotations, it’s no surprise that you wouldn’t want to do any marketing. After all, you wouldn’t want to be put into the same box as ‘those’ marketers!
And there IS a lot of marketing that is all those things. We’ve all been at the receiving end of pushy hyped-up marketing. But the thing is, it doesn’t have to be that way.
But the truth is, marketing is essential for any business – including yours. Marketing is what will help you get your coaching business in front of more people. It’s what will help you build relationships with potential clients. And it’s what will help you get more clients.
Marketing can be authentic, genuine, real, honest, inspiring, heartfelt and sincere.
It doesn’t have to be pushy or sales-y. In fact, the most successful marketing is often the most authentic and genuine.
As a coach running your own business, it’s vital that your relationship with marketing is a good one. Marketing is the engine that drives potential clients to you. And when you start a love affair with marketing, growing your coaching or therapy practice is going to get a lot easier.
So if your relationship with marketing is a bit sketchy at the moment, it’s time to look at how you can improve it.
Let’s begin by looking at what marketing really is.
Marketing is simply about letting people know you exist. It creates awareness of who you are and what you have to offer.
Marketing is all about creating relationships – about connecting with people and building rapport. It’s about providing value and helping people solve their problems.
Marketing can connect you with the people who need what you are offering. Without people knowing that you exist, you won’t be able to be in service to them.
Marketing is about communication. It’s about sharing your message in an authentic way so that your people can find you and identify that you are the right coach or therapist for them.
There are people who you are meant to work with
I truly believe that there are some people for whom we are an ideal match as a coach. So this is really important to remember: there are people out there who we are meant to work with. We are an ideal match for them and can help them.
But if those people don’t know that we exist, we are doing a disservice to them.
Imagine, you meet someone, and that person has a headache, and you’ve got headache pills that would help them. But you don’t tell them that you’ve got those pills.
So that person doesn’t get the relief they could have had. Instead, they continue to live with the pain. Withholding the headache pills from them wouldn’t be right, would it?
Don’t withhold your gift
And it’s the same with the service you are offering. If you’ve got a service that helps people, and you are not telling people about it, then you are withholding your gifts from those people you’re meant to help. You won’t be able to reach those people who need you.
Beliefs can hold us back
Changing our understanding of marketing and how we view it, is the first step to creating a better relationship with marketing.
At its core, marketing is simply about finding out what people want and then giving it to them. That’s it.
Marketing is not bad. It’s not pushy or sales-y. Marketing is not manipulative. In fact, marketing can be a force for good in the world.
When you start seeing marketing in this way, you’ll realise that it’s something you can feel good about doing. And when you feel good about marketing, you’ll be more likely to do it – which will lead to more clients.
So what beliefs about marketing do you hold that might be keeping you back from promoting yourself?
No matter what approach you take, improving your relationship with marketing is essential if you want to get more clients. Marketing is your friend – not your enemy. Embrace it and watch your coaching business grow!
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