How to build a coaching website – the ultimate guide
This guide covers everything you need to know about how to build a coaching website.
If you’re a coach, then you know how important it is to have an effective website. Your website is often the first impression potential clients will have of you and your coaching business, so it’s important to make sure it’s a good one!
There are a lot of things to consider when you build a website for your coaching business.
In this guide, I will share with you everything you need to know about how to build a coaching website. You’ll learn how to choose a domain name, create compelling content, attract visitors and convert them into leads.
And here are the steps you need to follow to build a coaching website:
- Get clarity on your business foundation
- Choose a domain name
- Choose your website builder
- Arrange hosting
- Choose a theme or template
- Map out the structure of your website
- Create quality content
- Have your photos taken by a photographer
- Curate your images
- Set up your fonts, styles and colours
- Build your pages
- Optimise your images
- Responsive design (tablet and mobile versions)
- Connect social media accounts
- Connect sign-up forms
- Do SEO
- Make it GDPR compliant
- Convert visitors into leads
- Test everything!
- Publish your website
- Connect to Google Analytics and the Google Search Console
- Submit to Google
- Promote your site
- Measure your results
By the end of this guide, you’ll have all the tools and knowledge you need to get started building your own successful coaching website. So let’s begin!
1. Get clarity on your business foundation
As a coach, your website is your digital home base. It’s where people can learn about your work, book sessions with you and follow along with your blog posts and other content.
That’s why it’s so important to take the time to plan out your site before you start to build a coaching website. By doing this, you’ll ensure that your site includes all of the essential elements that will help you attract and serve your ideal clients.
If you want to build a coaching website that will attract and retain clients, it’s important to have a strong business foundation in place. This means having a clear understanding of your target audience, your niche and what services you offer.
Think about: What is your coaching business about? Who is your target audience? What problem are you solving for them? What coaching offers do you have? And what do you want to achieve with your website?
Spending some time upfront to get clear on these questions will save you time and money in the long run, and will help you create a website that truly reflects your coaching business.
If you have not done your prep work yet, then you might like my Website Clarity Guide – a Workbook for Coaches. This will help you plan a professional website that speaks to your ideal client
2. Choose a domain name
Next, you choose a domain name for your website. This is an important decision as it will be the URL that people use to visit your site.
Choosing a domain for your coaching website can be a daunting task. There are many factors to consider, such as your business name, target audience and keywords.
Try to choose something short, memorable and relevant to your coaching business. For example, if you’re a financial coach, a domain name like www.moneycoach.com would make sense.
Alternatively, you could also pick your own name as the domain name.
It’s important that the domain name is easy to pronounce and spell because it makes it easier for people to remember. When people can easily remember your domain name, they’re more likely to visit your website.
If possible, select a .com domain
A .com domain is the most recognised top-level domain (TLD) on the Internet and is often used by businesses as their primary domain name. The .com TLD represents commercial entities and has come to be a synonym for “business” online.
In addition, .com domains are more likely to be remembered by customers than other TLDs. A .com domain also gives your business a more professional image and can help you establish credibility with clients and partners. Additionally, .com domains are easier to market than other TLDs and can be found more easily by search engines.
Finally, avoid hyphens or numbers in your domain
One reason to avoid hyphens or numbers in your domain name is that they can be difficult for people to remember. If your domain is something like “example-site.com” or “example123.com”, it may be hard for people to find your site if they forget the exact URL.
Additionally, these types of domains can be easily confused with spam sites, which could hurt your reputation and make it harder for people to trust your site.
Choose a reputable domain host
There are a lot of different domain name providers to choose from, so take some time to compare your options and find the one that best meets your needs. I recommend using a reputable provider like Greengeeks for your domain name and hosting.
(This site contains product affiliate links. I may receive a commission if you make a purchase after clicking on one of these links.)
3. Choose your CMS (Content Management System) or Website Builder
Next, you’ll need to decide whether to use a CMS (such as WordPress) or a Website Builder (such as Wix) to build your coaching website.
A CMS, or content management system, is a web-based application that helps users create, edit and manage website content.
Website builders, on the other hand, are typically drag-and-drop tools that allow users to create and customize their own websites without any coding. While both CMSs and website builders can be used to create a website, they each have their own advantages and disadvantages.
Depending on what WordPress theme you use, WordPress comes with a website builder. For example, the Divi theme comes with an easy-to-use website builder that gives you the advantage of both – WordPress and the ease-of-use of a website builder.
With a website builder such as Divi, you don’t need to know any coding.
There are a few things to consider when choosing a CMS or website builder for your coaching website:
- First, you’ll want to consider the features and functionality that you need. Make sure the website builder you choose offers the features you need to build the kind of site you envision.
- Next, you’ll want to think about ease of use. Some website builders are easier to use than others. If you’re not particularly tech-savvy, you’ll want to choose a builder that is easy to use and navigate.
- Finally, you’ll want to consider the price. Website builders vary in price, so be sure to compare prices before making your final decision.
There are a number of different platforms to choose from, each with its own set of features and price points
I recommend using WordPress with the Divi theme for your coaching website. WordPress is a content management system (CMS) that enables you to easily create and manage your website’s content.
There are also thousands of different themes and plugins available for WordPress, so you can customise your site to perfectly match your brand and style.
4. Arrange hosting
If you have a website with Wix or SquareSpace, then you won’t need to arrange hosting as your website is hosted with them. However, you might need to point your domain name to Wix or Squarespace if you have purchased your domain name with another provider.
If you have chosen WordPress, you’ll need to set up hosting for your website. This is where your website’s files will be stored. Think of it like renting space on a server for your website.
Once you have found a good web host, you will need to install WordPress on your hosting account. This can usually be done with just a few clicks using your web host’s control panel.
There are a lot of different hosting providers to choose from, so take some time to compare your options and find the one that best meets your needs. I recommend using a reputable provider like Greengeeks for your hosting.
(This site contains product affiliate links. I may receive a commission if you make a purchase after clicking on one of these links.)
5. Choose a theme or template
WordPress, Wix and Squarespace all have templates or themes that you can choose and adapt. Simply browse through the various templates until you find one that you like. Keep in mind that you can always customize your site further down the road if you need to.
WordPress offers different themes and templates and is a great choice when wanting to build a coaching website. So after you have installed WordPress, it is time to choose a theme. A WordPress theme is a collection of files that determine the look and feel of your website. There are thousands of themes available for free and for purchase. Choose a theme that fits the style of your coaching business.
If you want more control over the look and feel of your website, consider hiring a web designer to create a custom theme for you. This can give your website a more professional look.
When it comes to choosing a theme or template for your coaching website, there are a few things you should keep in mind.
First and foremost, your website should be professional and polished. It should also be easy to navigate and user-friendly. Additionally, your site should have all the information that potential clients would need in order to make an informed decision about whether or not to work with you.
6. Map out the structure of your website
Many people skip this step and go straight to building their site. However, in order to create a clear website, you need to map out the structure of your site. This will help you to determine what pages and features you need, and how they should be organised.
To map out the structure of your website, you can use a tool like mind-mapping. This will allow you to create a visual representation of your site’s structure, which can be helpful in planning and designing your site.
Think about: What pages do you want to include? What content will each page have?
Be clear about what you want your website to achieve. Do you want to sell coaching services? Attract new clients? Build your brand?
Once you know what your website’s purpose is, you can start mapping out its structure. This will help you build a coaching website successfully.
Here is a quick example of how you might map out the structure of a coaching website:
- Home page: This is the first page that visitors will see when they come to your site. It should be attention-grabbing and include a call-to-action (CTA) that encourages visitors to learn more about your coaching business.
- About page: This page should give visitors an overview of who you are and what you do. Include information about your experience, qualifications and why you decided to become a coach.
- Work With Me page: On this page, describe the different coaching services that you offer. Be sure to include information about pricing, packages and any special offers that you have.
- Contact page: Make it easy for visitors to get in touch with you by including your contact information on a dedicated page. You might also want to include a contact form so that visitors can easily send you a message.
You might like to my Website Clarity Guide – a Workbook for Coaches to help you plan your website. It includes a chapter on planning your website structure.
7. Create quality content
Once you know what you want to accomplish, you can start creating content for your website. This can include blog posts, articles, video content and more.
Your content is what will help you attract visitors to your site and convert them into leads and clients. That’s why it’s so important to make sure your content is well-written, informative and relevant to your target audience.
Writing content is where you’ll really need to put your creativity to work. Your goal is to create content that will engage and inspire your visitors. Try to write in a clear, concise and easy-to-read style.
Avoid using jargon or complex language that will alienate potential clients. Instead, focus on creating content that is easy to understand and provides value.
And make sure to include plenty of call-to-actions (CTAs) throughout your site. Tell your visitors what you want them to do next, whether it’s signing up for your mailing list or scheduling a strategy call.
Be sure to include your contact information, such as your email address and phone number. You will also want to create an “About” page that provides more information about your coaching business.
Other important pages on your website include a “Work With Me” page that describes the services you offer and a “Blog” where you can write articles about topics related to coaching.
When you build a coaching website, make sure that you include testimonials from happy clients within the pages.
Your content should also be optimised for search engines (SEO). This means including relevant keywords throughout your website so that it appears in search results when potential clients are looking for a coach.
8. Have your photos taken by a photographer
As a coach, one of the best ways to promote your business is to have a professional website. Your website is often the first impression potential clients will have of you and your business, so it’s important to make sure it’s up to par.
One way to make sure your website is looking its best is to invest in high-quality photos. Professional photos will help you look more polished which can inspire confidence in potential clients.
If you’re not sure where to start, there are a few things you can do to make sure you get great photos for your website.
- First, hire a professional photographer who specialises in headshots. This will ensure that you get high-quality, well-lit photos that capture your professional brand.
- Second, make sure to schedule a photo shoot when you’re feeling your best. This might mean getting a haircut or new outfit beforehand, or simply making sure you’re well-rested and ready to smile for the camera.
- Finally, be sure to give your photographer some direction on what kind of shots you’re looking for. Do you want close-ups, full-body shots or a mix of both? Knowing what kind of photos you need will help your photographer deliver the best results.
With these tips in mind, you can be sure to get great photos for your coaching website that will help attract new clients.
9. Curate your images
Your images are an important part of your website design and can help to create a strong visual impact. When choosing images for your coaching website, it’s important to select high-quality photos that represent your brand well. You’ll also want to ensure that your images are properly sized and optimised for the web.
Curating images for your website can be a time-consuming process, but it’s worth it to have a selection of beautiful photos that represent your brand.
There are a few things to keep in mind when curating images for your coaching website.
- First, make sure the images are high quality and reflect the level of professionalism you want to convey.
- Second, choose images that represent the type of coaching you do and the clients you serve.
- And third, be sure to select images that are consistent with the overall aesthetic of your website.
Look for photos that are well-lit and in focus, and avoid using blurry or unprofessional-looking shots.
It’s also a good idea to select images that are relevant to your coaching business. If you’re a life coach, for example, you might choose to use images that represent different aspects of life such as happiness, success or growth.
10. Set up your fonts, styles and colours
When it comes to fonts, styles and colours, there are endless possibilities for your coaching website. So when you build a coaching website, the important thing is to choose a style that reflects the overall tone and branding of your business.
When choosing fonts, style and colours for a coaching brand, it’s important to consider the target audience and what message you want to communicate. For example, if you’re targeting millennials, you might want to use bolder, brighter colours. If you’re targeting businesses, you might want to use more traditional fonts and colours.
Ultimately, it’s up to you to decide what will work best for your brand.
However, here are some general tips to keep in mind:
When choosing fonts, make sure they’re easy to read and appropriate for the tone of your business. For example, playful fonts might not be suitable for a more serious coaching brand.
As for styles, keep it simple and consistent. Too many different styles can be overwhelming and make your website look cluttered. It’s best to stick to 2 font styles throughout your website – one for your headings and one for your body text.
And finally, when it comes to colours, make sure they work well together and complement the overall design of your site. You can use a colour wheel to help you find a colour scheme that works well together.
If you’re not sure where to start, try looking at some other coaching websites for inspiration
Once you have an idea of what you like, you can start experimenting with different fonts, colours and styles until you find something that feels right for your business.
Once you have decided what to use, set up the fonts, colours and styles on your website.
11. Build your pages
Now it’s time to start building your website! This is a major part of building your coaching website.
Most website builders will have a drag-and-drop interface, making it easy to add content and design your pages.
If you are using WordPress, then I recommend the Divi theme and website builder. It is one of the most popular themes available and has been used by millions of people around the world.
Divi is a great choice if you want to build a website quickly and easily. It’s user-friendly, easy to use and versatile. It is one of the best themes available and will help you create the coaching website of your dreams.
Then build your pages with the content you created in step 7. Be sure to include plenty of whitespace, as this will make your website more readable and user-friendly.
12. Optimise your images
When you build a coaching website, you need to optimise your images. So before uploading your images to your site, optimise them for the web. This means resizing your images so that they load quickly and don’t take up too much space on your server.
You can also use an image compression tool to reduce the file size of your images without compromising quality. By optimising your images, you’ll ensure that your website loads quickly and visitors have a positive experience.
Your images are an important part of your coaching website and should be treated as such. Optimising your images will help you to ensure that they are loading quickly and correctly and that they are helping to improve your site’s overall performance.
There are a few key things to keep in mind when optimising your images:
- Make sure that your images are the correct size. Images that are too large or too small can cause problems with loading times and can also impact the quality of your site. If an image is too small, it may appear pixelated or blurry, while if it is too large, it may take too long to load. Use an online tool like PicResize to ensure that your images are the correct size.
- Use the correct file format. JPEG is the standard file format for images on the web, and it is what you should be using for your coaching website. PNG is also an acceptable format, but it should only be used for specific purposes (such as when you need to create a transparent background).
- Then optimise your images for search engines. Search engine optimisation (SEO) is important for all aspects of your coaching website, including your images. Make sure that your images have descriptive file names and alt tags so that they can be easily found by search engines.
- Finally, use responsive design. Responsive design is important for ensuring that your website looks good on all devices, including smartphones and tablets. Make sure that your images are sized correctly for different screen sizes and that they can be resized without losing quality.
13. Responsive design (tablet and mobile versions)
As a coach, one of the most important things you can do to market your services is to have a responsive website. So you need to make sure when you build a coaching website, that you create a desktop, tablet and mobile version.
A responsive website is one that automatically adjusts its layout and content to fit the device it is being viewed on. This means that whether someone is viewing your site on a desktop computer, laptop, tablet or smartphone, they will always have the best experience possible.
There are a few things you should keep in mind when creating a responsive website for your coaching business.
First, make sure that your site loads quickly and efficiently on all devices. Secondly, ensure that your content is easy to read and navigate on all screen sizes. Finally, consider adding some additional features that will improve the user experience on mobile devices, such as click-to-call buttons and directions.
Once you have a responsive site up and running, you’ll be able to reach more clients and market your coaching services more effectively than ever before.
14. Connect social media accounts
As a coach, one of the best ways to promote your business and connect with potential clients is through social media. By linking your social media accounts to your coaching website, you can easily share your content and build a stronger online presence.
When you build a coaching website, there are a few different ways to link your social media accounts to your site. The most common method is to add social media icons to your website’s header or footer. This allows visitors to quickly and easily find your social media profiles and follow you.
Another way to connect your social media accounts to your coaching website is by adding social media buttons to specific pages or blog posts.
For example, you could add a “Like” button next to each blog post on your website. This would allow visitors to share your content on their own social media profiles, which could help you reach a larger audience.
Finally, you can also use social media widgets to display your latest social media activity on your coaching website. This is a great way to keep your website fresh and up-to-date, and it also allows visitors to quickly see what you’re up to on social media.
All of these methods are great ways to connect your social media accounts to your coaching website. By using one or more of these methods, you can easily promote your business and connect with potential clients.
15. Connect sign-up forms
If you’re hoping to use your coaching website to build an email list of potential or current clients, you’ll need to make sure that your sign-up forms are properly connected. Otherwise, you won’t be able to collect any email addresses!
The first step is to create a sign-up form using a tool like Mailchimp or Mailerlite. Once you’ve done that, you can either add the form to your website manually or use a plugin like Gravity Forms to help with the integration.
Test the full process of signing up to your email list in order to ensure that it is all working and you’re not losing out on any potential leads.
Once you have your sign-up forms connected to your email list, you’ll be able to start building your list of potential coaching clients. From there, it’s just a matter of continuing to create great content and cultivate relationships with your subscribers!
16. Do SEO
If you want to make sure your coaching website is seen by potential clients, then you need to make sure it’s optimised for search engines. This means doing things like keyword research, doing on-page SEO, creating engaging content and building backlinks.
To do keyword research, you need to figure out what terms people are searching for when they’re looking for a coach. You can use tools like Google AdWords Keyword Planner and Google Trends to help with this.
Once you have a list of keywords, you need to start creating content that is optimised for those keywords. This means using the keywords in your titles and throughout your content. You also need to make sure your content is interesting and engaging so that people will actually read it.
Finally, you need to build backlinks to your website. This can be done by guest posting on other websites, participating in forums and commenting on blog posts.
If you follow these steps, you can be sure that your coaching website will be seen by potential clients who are searching for a coach.
17. Make it GDPR compliant
The General Data Protection Regulation (GDPR) was introduced in 2018 as a response to the UK’s General Data Protection Regulation.
The GDPR sets out the rules for how personal data must be collected, processed and stored by organisations operating in the EU. It also establishes new rights for individuals concerning their personal data. Finally, it creates enforcement mechanisms to ensure that data controllers comply with the GDPR.
The GDPR applies to any company that processes or intends to process the personal data of individuals in the EU, regardless of whether the company is based inside or outside the EU.
So when you build a coaching website, you need to make sure that it is GDPR compliant.
To make a website GDPR compliant, you need to take a few steps:
First, you need to ensure that all personal data is collected and processed in a fair and transparent manner. You also need to provide individuals with the right to access their personal data, the right to change their consent at any time and the right to have their data erased.
Finally, you need to put in place appropriate security measures to protect personal data. By taking these steps, you can help ensure that your website is compliant with GDPR.
GDPR is a minefield and it’s difficult to keep up with changes in the law. There are companies that can help you to ensure that your website is GDPR compliant. One such company is Termageddon.
It creates the website policies that you need to protect your coaching business. With Termageddon, you can have peace of mind knowing that your site is compliant with GDPR requirements.
(This site contains product affiliate links. I may receive a commission if you make a purchase after clicking on one of these links.)
18. Convert visitors into leads
Once you start driving traffic to your website, it’s important to make sure you’re converting those visitors into leads. A lead is someone who has shown interest in your coaching business and can be contacted and marketed to in the future.
There are a few different ways to convert visitors into leads, but here are a few of the most effective:
Contact forms: Include contact forms on your website so visitors can easily get in touch with you.
Free resources: Offer helpful resources, like eBooks, templates and checklists that visitors can download in exchange for their contact information.
Lead magnets: Create a lead magnet, like a free mini-course or an eBook, that visitors can access after providing their email address.
19. Test everything!
You’ve put in the hard work and built a great coaching website – now it’s time to test it out!
This is an important step to ensure that your site is functioning properly and provides a positive user experience. Here are some tips on how to test your coaching website:
- Check all the links. Make sure that all the links on your site are working properly. Test them by clicking on them yourself or using a tool like Link Checker Plus.
- Test all forms. Forms are an important part of many coaching websites, so you’ll want to make sure they’re working correctly. Fill out each form on your site and submit it to see if you receive the expected response.
- Test your email sign-up sequence. Check that your email delivery is working correctly.
- Check the site on different browsers and devices. It’s important to test your site on different browsers (Chrome, Firefox, Safari, etc.) and devices (laptop, desktop, tablet, smartphone) to make sure it looks and functions as expected on all of them.
- Ask someone else to test it out. Get a friend or family member to go through your site and see if they can find anything that’s not working properly.
Testing your coaching website is a crucial step in the development process. By taking the time to do it, you can be confident that your site is ready for launch.
20. Publish your website
Now it’s time for the moment you’ve been waiting for: launching
Once you’re confident that everything is working correctly, it’s time to launch your coaching site!
For others to be able to see it, you will need to publish it. This is a simple process that just requires you to hit the “publish” button in your website builder. After that, your website will be live on the internet for anyone to visit.
Launching your website is a huge accomplishment and it’s something you should be really proud of. But before you sit back and relax, there are a few more things you need to do. You are not quite finished yet!
21. Connect to Google Analytics and the Google Search Console
Google Analytics is a great way to track the traffic on your website. You can see how many people are visiting your site, where they’re coming from, and what pages they’re looking at. You can also use Google Analytics to track conversions, so you can see how well your website is doing at generating leads.
To connect your website to Google Analytics, you’ll need to create a Google Analytics account and add a few lines of code to your website.
The Search Console is another great tool from Google that lets you see how your website is performing in search results. You can use the Search Console to find out if there are any errors on your site, or if your site is being penalised by Google.
You can also use the Search Console to submit your website to Google for indexing (more about that in the next point.)
22. Submit to Google
One of the most important steps when you build a coaching website is to submit your site to Google. This will help ensure that your site appears in Google’s search results, making it more visible to potential clients.
You should also submit a sitemap to Google. A sitemap is a file that contains a list of all the pages on your website. Submitting a sitemap to Google will help them index your site more quickly and accurately.
You can submit your site and sitemap to Google using the Search Console.
In addition to submitting your site to Google, you should also make sure to register your site with other directories and search engines. This will help ensure that your site is as visible as possible online.
23. Promote your site
Once you have tested and launched your website, it’s time to start attracting visitors.
The more you promote your site, the more traffic you’re likely to get. And the more traffic you have, the more chances you have of converting visitors into paying clients.
Therefore, getting people to visit your site is essential to its success, so it’s important to put some effort into making sure they know it exists. Here are a few ideas to get you started:
- Tell all your friends and family about your new website. Make sure they know what URL to use so they can find it easily.
- Post about your website on social media. Use catchy phrases and hashtags to attract attention.
- Submit your site to online directories and search engines. This will help people find it when they’re looking for information on the topics you cover.
- Write articles, blog posts or other content that includes a link to your website. This is a great way to get exposure and drive traffic to your site.
Promoting your website takes some effort, but it’s worth it if you want people to find and use your site. The most important thing is to be creative and think outside the box.
There are endless possibilities when it comes to promoting your website. Just make sure you’re doing something every day to get the word out there. So get out there and start spreading the word!
24. Measure your results
Finally, don’t forget to measure your results. This will help you to see what’s working and what’s not, and it will give you valuable insights into how you can improve your website.
There are a few key things you should measure:
- The number of visitors to your site: This will give you an idea of how many people are seeing your site. You can track this using Google Analytics.
- The average time spent on your site: This will give you an idea of how engaged people are with your site. You can track this using Google Analytics.
- The number of conversions: This will give you an idea of how many people are taking the desired action on your site (e.g. signing up for a newsletter, buying a product, etc.) You can track this using Google Analytics.
- The number of new leads generated from your site: This will give you an idea of how effective your website is at converting visitors into leads. Use Google Analytics to track this.
- The number of new clients acquired through your site: This will give you an idea of how effective your website is at converting leads into clients.
Measuring your results is essential if you want to improve your website and make it more successful. By tracking these key metrics, you’ll be able to see what’s working and what’s not, and you’ll be able to make changes accordingly.
Measuring your results is essential to understanding whether or not your website is successful. If you’re not happy with the results you’re seeing, don’t hesitate to make changes to improve things. Remember, a website is never finished – there’s always room for improvement!
And if building a coaching website sounds like far too much work for you, consider having your website created by a professional web designer.
This way, you can be sure that everything is set up correctly from the start and that your site will be optimised for success.
I hope this article was helpful. If you have any questions or would like some help with promoting your coaching website, please don’t hesitate to get in touch.
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