Why you’re not getting traffic to your website (and what to do about it)
In today’s post, I will share with you how you can get more traffic to your website.
A lot of coaches are struggling with getting their websites visible on the web. They simply do not get enough traffic to their site.
They may have had their website up for a few months (or even years) but are not getting as many visitors as they hoped for. Hardly anyone is coming to their site.
And to get more clients, they need more traffic.
Does this sound familiar?
If you’re not getting traffic to your website, it’s likely because you’re not doing enough to promote it.
There are a number of things you can do to get more traffic to your website, including:
1. Submit your website to Google
Google is the number one search engine.
If your website is brand new and you aren’t getting any traffic, then it might be that Google has not indexed your site yet. And that means it won’t show up in search results!
The best way to ensure that Google recognises your website is to submit a sitemap.
I wrote an article about how to submit your website to Google. I’ll walk you there through the process step-by-step.
2. Make sure that your basic SEO (search engine optimisation) is done
You need to do basic SEO on your pages.
That means you have done the following for each page:
- Your page URL is descriptive
- You have a compelling page title that includes a keyword
- You have keywords in your meta description
- Your meta description is written in a way that entices people to click on the link
- You include keywords on your page
- You have an ALT tag and description for every image
3. Sign up with coach directories
For a website to rank high in search results, other websites must link to yours. These links are called backlinks. The more good quality backlinks you have to your site, the better. Please note that I said ‘good quality’. The links need to be coming from websites that Google deems relevant to your niche and gives a high authority rating. Just getting links from any site doesn’t work. On the contrary, it could backfire and Google could even punish you for it.
So one place where to get a link to your website and have your website shown to potential clients is on directory sites.
So find good directory sites in your field, and sign up with them.
4. Write your own blog to get traffic to your website
Number one you can show off your expertise to potential clients. They can read and browse through your articles and get useful information all while you are building trust and credibility.
The second reason is for SEO purposes.
Google likes websites that provide information to their visitors. The more articles or blog posts you have, the better.
In addition, these posts will start to show up in search results (again, make sure you submit each new page to Google Search Console so that it’s indexed and can show up). This will help you get more traffic to your website. And potential clients can find you through those articles as well.
5. Be a guest blogger
Remember, I mentioned backlinks. Another way to get more quality backlinks and have greater exposure to potential clients is by writing articles for other websites.
Getting a strong online presence is not something that happens overnight. It does take time and effort to create a website that shows up on the first page in search results.
6. Get involved in social media
Social media is a great way to connect with potential clients and customers. It’s also a great way to get more traffic to your website.
There are a number of social media platforms you can use, such as Facebook, Twitter, and LinkedIn. And each one offers its own unique opportunities for promoting your website.
For example, on Facebook, you can create a business page for your site and share your content. You can also join relevant groups and participate in discussions.
On Twitter, you can share links to your website’s articles and blog posts. You can also use hashtags to reach a wider audience.
And on LinkedIn, you can join groups and participate in discussions. You can also share links to your website’s articles and blog posts.
Whichever platform you choose, make sure you’re active and engaging. The more involved you are, the more likely people will be to visit your website.
7. Invest in Google AdWords to get traffic to your website
Google AdWords is a form of paid advertising where you pay Google to show your ad on the first page of search results.
The way it works is that you bid on keywords that potential clients would use when searching for someone like you. When someone types in one of those keywords, your ad appears at the top of the search results.
Google AdWords can be a very effective way to get traffic to your website and to attract new clients. But it can also be expensive if you don’t know what you’re doing. So I recommend that you invest some time in learning about Google AdWords before you start using it.
8. Participate in forums and discussion groups
Forums and discussion groups can be a great way to get more traffic to your website. By participating in these online communities, you can build relationships with potential clients and get your website in front of more people.
When choosing a forum or discussion group to join, make sure it’s relevant to your niche. That way, you’ll be able to connect with people who are interested in what you do.
Once you’ve found a few forums or groups that are a good fit, start participating in the discussions. Share your expertise and insights, and be sure to include a link to your website in your signature. The more helpful and informative you are, the more likely people will be to visit your website.
Participating in forums and discussion groups can be a great way to drive traffic to your website and attract new clients. But it does take some time and effort. So make sure you’re prepared to commit to it before you get started.
9. Submit articles to article directories
There are a number of ways to get traffic to your website. But one often-overlooked method is by submitting articles to article directories.
Article directories are websites where you can submit articles for publication. These articles can be about anything related to your business or niche. And they usually include a link back to your website.
Submitting articles to article directories is a great way to get more traffic to your website. The links back to your site will help improve your search engine ranking. And the exposure you’ll get from having your articles published on these sites can attract new visitors to your site.
To find article directories, just do a quick Google search. There are a ton of them out there. So take some time to find a few that are relevant to your niche and submit your articles.
Keep in mind that it can take some time for your articles to be approved and published. So don’t get discouraged if you don’t see results right away. Just keep submitting articles and eventually, you’ll start to see more traffic come to your website.
10. Advertise your site online and offline
There are a number of ways to get traffic to your website. But one of the most effective is by advertising your site online and offline.
Online, you can advertise your website on Google, Facebook, and other websites. There are also a number of directories where you can list your website. And many of these directory listings are free.
Offline, you can advertise your website in local publications, such as the Yellow Pages or community newspapers. You can also hand out business cards or flyers with your website address on them.
Advertising your website is a great way to get more traffic to your site. But it does require some investment. So make sure you’re prepared to spend some money before you get started.
So the sooner you get backlinks to your website, the sooner you’ll get traffic to your website.
And the soon clients will find you.
Your online presence will grow, your site will rank higher in search results and as a result, you’ll get more enquiries.
I’m not saying it’s an easy or quick way to achieve high rankings in search results, but you know the saying. One step at a time gets you to your goal. And if you persist, you will get there.
Would you like some help with getting more traffic to your website?
I design websites for coaches.
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