9 Things you can do today to get more coaching clients
Learn how to get more coaching clients! In this article, I’ll share with you nine client-attracting strategies that you can implement in your business today to get more clients.
1. Reconnect With Previous Clients
Get in touch with a former client.
Before you get in touch, think about how you can be helpful to them. Remember, it’s about them, not you. It’s about what they need.
When you’re able to share something of value when you reconnect, then you’re off to a good start.
Not sure how to start the conversation?
Here are a few ideas that can help you get started:
- Do they have a birthday, anniversary or another life event that you can connect with them over? Congratulate them on their birthday or send an email to find out how their holiday to Thailand was.
- Think about what they are interested in. What are they passionate about? Then find a great article and send it to them. “I’ve just come across this article and thought about you.”
- Make a connection via something you know they are working on. “I was gardening yesterday and thought of you. So I was wondering how your rewilding project is coming along?”
- Just say Hi! You could always just send them an email saying that they crossed your mind and you wanted to see how they are.
Of course, ideally, you would have never lost touch with your former clients. Continue to nourish your relationship with all your clients so you won’t be contacting them out of the blue when you are desperate to get work.
If you haven’t done so already, then draw up a list of all your former clients and develop a strategy to stay in touch with them.
2. Organise A Webinar / Talk
Holding an online webinar or giving a talk sets you up as a leader in your field.
And as a coach or therapist, you need to be seen as an expert in your chosen field.
Share real, tangible value
When you are holding a live webinar, you can demonstrate your authority and give your audience real, tangible value.
People will get an experience of you and will get a feel of who you are as a person. They’ll get a taste of how you work.
Therefore, create an experience for your audience that leaves them inspired and wanting more.
Organise your own events or speak at other people’s events
You can either organise your own events or speak at other people’s events. Best if you do both.
There are many options that you have with events. You can host events online and offline. These events can be educational, social, entertaining, networking, etc.
The important thing is that these events are interactive and live.
Now research which groups, venues and organisations could host you for a talk. Make a list of 10 groups that would be a good fit to host you.
3. Nurture The Right Relationships
Life is all about relationships and so, of course, is business.
Therefore, your success in getting more coaching clients will mostly depend on the relationships you have with other people. They will give you referrals, point potential clients in your direction, offer you opportunities to connect with your target audience and so on.
Whether you have an abundance of these opportunities depends on the quality and size of your network.
To have a great quality network, you need to do two things:
- Nurture your existing relationships
- Create new relationships
Put together a list of people you want to stay in touch with regularly. These can be friends, family members, clients, colleagues or strategic business partners.
Nurture these relationships. Help your contacts get what they want. Share generously. Stay in touch and show that you care.
Not sure how to connect?
So here are a couple of conversation starters:
- I was just talking to “John” and your name came up, so I thought I’d say hi.
- Make a connection via an experience that you shared “I was looking through my photos yesterday and thought of you. Remember the time when we went on that trip to Spain?”
- Or you can always just say Hi! Send them an email saying that they crossed your mind and you wanted to see how they are doing.
4. Partner Up For A Joint Venture
Team up with a colleague or business associate. You can work closely together or support each other from the distance.
Perhaps you want to co-create an experience together such as an event or workshop.
For instance, you could invite each other to be interviewed on your podcasts or you could promote each other’s offerings to your email lists. There are loads of possibilities to work together and get more coaching clients.
Collaborate with someone who is serving the same target audience as you
If you are going to be working closely together, for example, you co-lead a workshop, think about who you would make a good team with. Who do you want to work with?
It’s important that you choose the right partner. People tend to judge you according to who you’re associated with. So it’s crucial that you associate with the right partner.
For example, if you’re a relationship coach for women, find a relationship coach for men and co-create a workshop for couples. Or if you’re a health coach, find a health food shop or juice bar. You get the idea.
You find someone who serves the same target audience but offers a complimentary service to you. They don’t offer the same service.
It’s a win-win for both of you
Your joint venture will increases both, your marketing effectiveness and your available resources. Your energy will be greater, and your combined network will draw in more people. Therefore, you will have more opportunities to get more coaching clients.
You both will win from the joint venture.
5. Tap Your Current Network For Referrals
As I’ve mentioned throughout this guide, your relationships are key to having a successful business.
Therefore, tap into your network today and ask your contacts for referrals.
There are basically two referral sources:
1. Your network (friends, family, business associates, colleagues, other professionals, etc)
2. Your clients
People will enjoy referring clients to you if they know and value your work.
In addition, it’s helpful to give your referral partners an incentive to make these referrals. Offer them something of value in return. Give them a gift, return the favour and refer a client to them or pay a referral fee for a new coaching client.
Set up a referral network
You’ll be able to grow your business quickly if you set up a core referral network of six people to who you regularly refer clients.
For example, if you are a health coach, then you could have the following service providers in your network: massage therapist, yoga studio, personal trainer, local gym, acupuncturist and juice bar.
6. Create A Community
Gather a community around a topic that you are passionate about. What do you love doing?
This theme could be related to your work or it could be unrelated to your work. The community could be virtual or in the ‘real world’ (or both).
Facebook and LinkedIn both offer ways to create an online community. Create your group where you know your potential clients are hanging out.
If you know that your prospective clients use LinkedIn, choose LinkedIn. And if they hang out on Facebook, create your community there.
If you want to create a ‘real-world’ community, Meetup is a good starting point.
Then hold a regular free event, at least once a month, and invite people to join you.
Create connections and share an abundance of value.
Invite your guests to a free initial consultation
Don’t try and pitch your sessions, coaching programmes or whatever else you offer directly at those events.
Instead, invite your guests to a free initial consultation with you. Having a private one-to-one chat with you will allow your prospective clients to connect personally with you, and you’ll be able to see whether the two of you would be a good fit. And soon you will have more coaching clients.
7. Join An Event Where You Can Meet Your Target Audience
In order to meet your potential clients, you’ll need to be in places where your target audience hangs out.
Do you know where you can meet your target audience?
Think about the sort of places and events your potential clients would go to. Do they attend conferences, workshops or yoga classes?
If you know that your target audience attends self-development workshops, then go to those events.
It helps if you also like self-development workshops, so you’ll enjoy the event as well.
In order to bump into potential clients, you need to be at the right time at the right place. Your chances increase dramatically if you are at the right place over and over again.
Invite them to your next free event
And when you start chatting with prospective clients, invite them to your next free event (online or offline).
Tell them the topic of the talk / webinar and if they seem interested, then collect their name and email address. Follow up with a personal email that includes the invitation to your event.
8. Chat With A Friend
This strategy is surely the most fun one to get more coaching clients.
Make sure that you are staying in touch with your friends and family.
Your closest community is your greatest support network
I’m not saying that your friends should become your clients, I’m suggesting that your core network can help you out.
They can refer clients to you, connect you with people who can help you in your business or put you in touch with potential business associates.
Remember that your core network is your most valuable resource.
Your friends know you well and trust you. They’ll be happy to help you out as I am sure you are. Take care of your friends.
Care for them, and show them that you care.
Meet up and catch up
So meet up with a friend over coffee, drinks or Zoom and catch up with them. Find out where you are both at.
What are their news? Do you know what their latest thing is?
Do they know about your latest business offerings?
Help them with their project and what they need and for sure, your friends will do the same for you.
9. Pay It Forward
Nourish your relationships by paying it forward. Make a referral, arrange an introduction, be a valuable resource.
What do you want to have more in your business? Do you want to get more coaching clients, referrals, JV opportunities?
Are you receiving the service that you are offering? For example, if you are a massage practitioner, do you invest in regular massages yourself?
Think about all the ways you like to receive new client connections, and then go about being the one who initiates the flow.
Be the source!
If you want to have more referrals in your life, then be the source, and refer more people to colleagues and your business associates.
Whatever you want to experience in your business, be the source of it in the lives of others.
Needless to say that you can do these things every day to get more coaching clients.
And don’t try and implement all nine strategies at once or overwhelm is guaranteed.
Instead, choose three of these strategies every day, and you’ll see your business grow…
And if you want some help with your website, then get in touch.
Let’s chat about your website!
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