Want more clients? Then you need to use this strategy
In this post, I’ll share with you a strategy to get more coaching clients.
One way to get more coaching clients is by having a strategy in place to follow up with prospective clients.
A lot of coaches do not have a system in place that helps them stay connected to potential clients.
What strategies do you have in place to stay in touch with prospective clients?
For any coach, it’s important to keep in touch with potential clients.
In most cases, you need to connect with prospective clients many times before they are ready to call you.
If you don’t have a way to stay in touch with them, you’re going to be missing out on opportunities to help your people. And you’re going to be leaving a lot of money on the table, so to speak.
One of the things you must have on your website is a way to capture email addresses.
And the way you entice visitors to sign up to your list is through an attractive lead magnet. (If you want to know more about lead magnets, read my article here).
And once you’ve got your readers on your mailing list, you’ll need to connect with them regularly.
Don’t send out your lead magnet and then have a period of 3 months’ silence.
If you then send out another email, they will have no clue about who you are. They’ll either delete your email or mark it as spam. You want neither of these two scenarios.
If you email your people frequently, then you’ll stay on top of their minds.
By keeping in touch, you’ll remind them of your services and build a relationship of trust.
They’ll also get to know you and learn more about who you are and how you help people.
Nurturing your existing relationships is essential for a successful coaching or therapy practice.
But what should you say in these emails?
Here are some ideas:
1) Share recent blog posts or articles that would be relevant to your leads.
This could be something you wrote yourself or something from another source that’s related to your niche. Either way, make sure it’s something that would be valuable for your readers.
2) Offer exclusive deals or discounts that are only available to those on your email list.
This could be anything from a percentage off your services to a freebie or bonus material.
3) Host a contest or giveaway that your leads can enter by providing their email address.
This is an effective way to get more engagement and get people interested in what you have to offer.
4) Share helpful tips or advice that your readers can use in their own lives.
This could be anything from productivity hacks to relationship advice. Whatever it is, make sure it’s something that would be useful for your target audience.
5) Send out invitations to upcoming events, webinars or other programmes you’re hosting.
This is a great way to keep your readers engaged and interested in what you have to offer.
By following these tips, you’ll be able to keep your prospective clients engaged and interested in what you have to offer.
So don’t wait – start emailing your list today!
And if you want some help with your keep-in-touch strategy, get in touch.
Let’s chat about how I can help grow your business and create a successful practice.
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