Are you still in love with your coaching business?

are you still in love with your coaching or therapy practice

This article is for coaches who are no longer in love with their coaching business.

Are you still in love with your coaching practice? Or do you need to rekindle the romance?

If you’re like most coaches, you probably started your business because you were passionate about helping people transform their lives. And for the first few months (or even years), that’s exactly what you did.

I imagine that when you started out on your own, there was excitement and passion. You were enthusiastic about your new venture. Everything is exciting because everything is new. That propelled you forwards to go out and tell others about your new coaching or therapy practice. You were in love in with it.

But staying in love with your business…. well, that’s a different story.

After a while, things change. The honeymoon period has waned off. Your business begins to feel like a chore, rather than a joy. Perhaps you are working harder but earning less than you did in the job that you gave up for your dream business.

You get caught up in the mundane tasks of running your practice. Work gets heavy. Clients get heavy. You aren’t looking forward to your clients anymore. They leave you drained rather than inspired. And you slowly fall out of love with your business.

The relationship with our business is like any other relationship. Unless we care for it, nurture it and love it, it will go stale and wither away.

So how can you rekindle the flames of passion?

Here are some ways that will help you fall back in love with your business.

Get to the root of the problem

Take a good look at what the source of the problem is. Unless you know what the root of the problem is, you won’t be able to fix it. Are you putting in a lot of energy but not reaping the rewards? Or do you finding you are working with clients challenging? Are you overwhelmed and underpaid? Perhaps you wearing too many hats and do everything yourself? Analyse what the problem is, and then go about and fix it.

Remember your Why

Why did you start your coaching or therapy practice? What is your WHY? Remember what it was about coaching that made you want to do it for a living? Was it for the freedom to be your own boss? To contribute to life in a meaningful way?

I imagine you started working for yourself because you wanted to do work that is aligned with who you are and that makes a positive contribution to the world. Reconnect with your purpose, and your passion for your business will return.

Take a good look at your clients

When you work with clients who aren’t a good match, then our work becomes heavy. Instead of looking forward to the session, you may be dreading the session. You aren’t able to do your best work, and you may lose confidence in yourself. Working with the wrong clients can be detrimental to your business. Many coaches and therapists are surprised when they hear that they can choose their clients; that they don’t have to say Yes to everyone. So only work with your ideal clients.

Design systems

Make your life easier and put effective systems and procedures in place. This will help you get rid of repetitive work and the potential for human error in your business. It will also free up your time and help you let go of feeling overwhelmed and out of control.

Outsource the tasks that drain your energy

As a coach running your own business, you were many hats. You are probably doing too much yourself. What tasks are you doing that are getting you down? Is there anything you don’t you have the necessary skills for? What admin tasks are you spending a lot of time on? Have a look at what you can outsource.

Only do what you are good at and delegate the rest. Not only will it allow you to focus your attention elsewhere, but you’ll see that those tasks you hate doing are better done by someone else. And it will open the doors to taking your business to the next level.

Take some time off

If you’re feeling burnt out, it might be because you’re working too hard. So take some time for yourself – even if it’s just a few days – and relax. You’ll come back to your business refreshed and with a new perspective.

Find a mentor or coach

Sometimes it helps to have someone to talk to who understands the coaching business and can offer advice and support.

Get involved in your community

There’s nothing like giving back to make you feel good about what you do. Find ways to volunteer your time or services to help others, and you’ll feel more fulfilled in your own business.


By taking a closer look at the root of the problem, you can begin to make some changes that will help you fall back in love with your business. Remember why you got into coaching in the first place, focus on working with your ideal clients, put systems in place to make your life easier, and take some time for yourself

Would you like some help?

Contact me today to arrange a 30-min call to see how I could help you get more clients for your coaching practice.

free website review for coaches and therapists
How to build a coaching website – the ultimate guide

How to build a coaching website – the ultimate guide

How to build a coaching website - the ultimate guide  This guide covers everything you need to know about how to build a coaching website. If you’re a coach, then you know how important it is to have an effective website. Your website is often the first...

How to submit a blog post to the Google Search Console

How to submit a blog post to the Google Search Console

How to submit a blog post to the Google Search ConsoleIn this article, I will share with you how to submit pages and blog posts to the Google Search Console. If you want your blog post to appear in Google search results, you'll need to submit it to the Google Search...

Free tools to test the speed of your website

Free tools to test the speed of your website

Free tools to test the speed of your websiteAs a coach, it's important to have a fast website. Potential clients will often judge the quality of your business by how quickly your site loads. In this article, I want to share with your four free tools that test the...